McLuhan and 'The Medium is the Message' - February 18th 2021

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Andrew McLuhan speaks to Marshall McLuhan's life and work and how he came to state 'the medium is the message' in 1958, exploring some of the many ways he used the phrase. Thank you to poet, artist, professor Yassin Alsalman (see some of his fantastic work at: http://www.wearethemedium.com/ ) for the invitation to speak to his class (160 in virtual attendance) at Concordia University (Montreal, Quebec).  

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The McLuhan Institute exists to explore and understand the personal and social effects and implications of technology, following the pioneering work of Marshall McLuhan.