TRIGGERnometry Political Persuasion From Blair to Trump
Sep 22, 2019
Philip Collins, leader writer at The Times and former chief speechwriter to Tony Blair, shares his insights on political communication. He discusses the art of crafting impactful speeches, emphasizing authenticity amid chaotic collaboration. Collins explores the paradoxes of political leadership, highlighting shifting public expectations and the importance of rhetorical skills. He also critiques the Labour Party's dynamics and navigates the complexities of the housing crisis intertwined with climate change, underlining the need for reform in today's political landscape.
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Unexpected Beginning
- Philip Collins's career took off unexpectedly when he became Tony Blair's speechwriter, despite having no prior speechwriting experience.
- His diverse background in writing novels, plays, comedy, politics, television, and philosophy converged in this role.
Elevated Voice
- Capture the speaker's voice at their best, editing out the weaker aspects.
- Aim for an elevated version of their natural speaking style to make the speech more impactful.
Chaotic Process
- Tony Blair's speechwriting process was last-minute and chaotic, involving scribbled notes, literal cut-and-paste, and a final typed version just before delivery.
- Despite the unconventional method, it worked, showcasing Blair's and Collins's adaptability.
