

Why your vegetables matter more than you think
46 snips Sep 3, 2025
Discover how a shift to horticulture is reshaping Indian agriculture and boosting rural incomes. Uncover the remarkable growth of mutual funds in India, fueled by new investors and evolving attitudes towards risk. Learn how the investor mindset is shifting towards long-term equity while grappling with potential pitfalls in small and mid-cap stocks. Lastly, explore the broader impact of mutual funds on corporate governance and the rise of online transactions, painting a vibrant picture of India's financial landscape.
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Horticulture Punches Above Its Weight
- Fruits and vegetables occupy 5.8% of cropland but produce 28.2% of farm output value.
- Horticulture is doing disproportionate heavy lifting for rural incomes.
Diet Change Drives Crop Choices
- Rising incomes and urbanisation shifted diets toward fruits and vegetables over decades.
- Household spending on fruits and vegetables rose from 14% in 2000s to 20% in 2023.
Smallholders Leading Horticultural Shift
- Small farmers allocate a larger share of land to horticulture than large farmers.
- Vegetables give quick returns and fit tight cash-flow needs for smallholders.