As we wrap up our inaugural season, we’re diving deep into what it takes to create and sustain a compelling corporate podcast. From unexpected challenges to surprising benefits, here are the top takeaways for aspiring podcasters.

In this episode of LEARN, Ted outlines seven key learnings from producing 37 episodes, discusses the nuanced balance between relationship-building and lead generation, and shares invaluable advice for setting realistic expectations for corporate podcasts. Whether you’re contemplating starting a podcast or looking to refine your current strategy, this season wrap-up is a must-listen.

Key takeaways:

- Be prepared for the significant time investment required for running a corporate podcast, as each episode can take around 5 hours from preparation to promotion

- Avoid using a podcast as a direct lead generation tool, focusing instead on building genuine relationships with guests, partners, and industry leaders

- Adapt and experiment with your podcast format and content to discover what resonates most with your audience, while remaining consistent in your efforts

Tune in to explore Ted’s top takeaways he learned from starting a podcast.

Resources:

- Ted Blosser: https://www.linkedin.com/in/tedblosser/

- WorkRamp: https://www.linkedin.com/company/workramp

Episode highlights:

[05:54] Build great relationships through podcasting, be realistic

[06:56] Building brand, niche audience, and set realistic podcast goals

[10:20] Expressing gratitude

King Ludwig II of Bavaria, A Beautiful Madness