The Milk Road Show

This Is How Crypto Replaces Banks: Cards, Stablecoins & Onchain Accounts w/ Itamar Lesuisse

8 snips
Nov 28, 2025
Guest
Itamar Lesuisse
Itamar Lesuisse, Founder and CEO of Ready, dives into the future of finance through self-custody and crypto neobanks. He explains how wallets are evolving into full-fledged banks that reward users while cutting out intermediaries. Itamar also discusses the rapid growth of institutional demand for cryptocurrency and the shift in user behavior from holding assets to spending them. With exciting plans for expanding services to include diverse currencies and investments, he shows how AI might reshape financial interactions, making them more accessible for everyone.
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INSIGHT

Self-Custody Neobanks Reclaim User Value

  • A crypto neobank combines deposit, growth, and spending features while preserving self-custody control.
  • It reduces intermediaries so users capture more value through better rewards and lower fees.
INSIGHT

Users Are Moving From HODL To Spend

  • User behavior shifted from long-term holding to spending and real-world usage of crypto assets.
  • Demand rose for tools that convert on-chain stablecoins into everyday purchasing power without bank friction.
ANECDOTE

Argent's Origin And Survival Story

  • Itamar recalled building Argent from his 2016 non-custodial wallet moment and inventing smart accounts and social recovery.
  • They evolved through DeFi summer, massive gas spikes, and shifted into a vault for large holders before pausing the neobank dream.
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