We talk about:

• Imagination, the agency where Katie works
• Experiential vs Experience
• Messaging and experience
• How to collaborate with different creatives
• Researching and gaining insights
• Building experiences for car shows
• Future of retail: Everlane
• The roller coaster eperience by Google at CES
• Measuring the impact of an experience

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

 

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