The Over 40 Alpha Podcast Episode 177 - Legacy Series: How Vince Del Monte Built the First Online Fitness Empire, Ignited Affiliate Marketing, and Still Dominates the Coaching Game
Nobody was teaching us how to do it. We just figured it out—and Vince Del Monte was the one paving the path.
Before social media exploded. Before influencers were a thing. Before the fitness coaching space became saturated with copycats and hype… Vince was already 10 steps ahead.
He wasn’t just putting out fitness programs—he was building a real business. He helped birth the era of online fitness as we know it.
From Skinny Vinny to a 7-figure mentor, Vince is one of the most important figures in the digital fitness revolution. He brought structure, soul, and serious dollars to a wild frontier—and helped a generation of coaches, including myself, find their voice and build their legacy.
This episode is pure gold if you care about building something that lasts in a noisy world. Vince opens up about the real story behind No Nonsense Muscle Building, how affiliate marketing created an empire, and what the future looks like now with AI knocking at the door.
If you're feeling lost in today’s algorithm-choked online world, this conversation is the roadmap back to purpose, longevity, and doing it right.
Let’s dive in.
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Timestamps
00:00 - Introduction
06:27 - From distance runner to personal trainer to top gym salesman
09:55 - Discovering internet marketing and ebooks
12:30 - The birth of No-Nonsense Muscle Building
17:41 - His first years of internet marketing
24:45 - How he scaled through customer feedback and product layering
28:38 - Behind the scenes of early affiliate marketing
33:11 - When the affiliate game got cutthroat—and why Vince pivoted
36:11 - The pivot to branding and YouTube’s golden days
41:48 - How Vince is using AI to 10X his coaching productivity
44:56 - The 10/80/10 method to stay human while using AI
48:55 - Vince’s vision for personal AI coaches
50:41 - Why community and collaboration are irreplaceable
53:45 - The Legacy Guitar: giving Vince his flowers
🎸 This Episode Is Part of Our Legacy Series
This series is my way of honoring the legends—those who laid the foundation for online fitness between 2006 and 2013. Vince Del Monte is a cornerstone of that era. His impact still echoes across the industry.
He didn’t just build muscle. He built a movement.
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Connect with Vince Del Monte:
- Website - https://vincedelmonte.ca/
- Instagram - https://www.instagram.com/vincedelmonte
- YouTube - https://www.youtube.com/@VinceDelMonte
- Podcast - https://podcasts.apple.com/us/podcast/the-vince-del-monte-podcast-show/id1307123574
Connect with Funk Roberts:
- Website - https://www.over40alpha.com/
- Instagram - https://www.instagram.com/funkrobertsfitness
- Facebook - https://www.facebook.com/funkrobertsfitness
- Funk’s book ‘Nutrition for Men Over 40’ - www.over40meals.com