Should Vegas Have Spent $2 Million on Influencers?

Las Vegas media outlets are abuzz with the news that our city’s marketing arm, the Las Vegas Convention and Visitors Authority (LVCVA) paid influencers over $2 million in the last couple of years to market the city — and the Authority’s refusal to release all of their payment records. But influencer marketing is par for the course these days, so what makes this initiative so controversial? Today, co-host Dayvid Figler and executive producer talk with local influencer Phil Tzeng about the ins and outs of influencer marketing, how much they get paid, and what kinds of ethical standards influencers should be held to.

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