When I first started as a coach, I thought the more people I could appeal to, the better.
Serving multiple niches could only expand my reach and earning opportunities, right?
Wrong. So wrong. And today, I’m going to explain why.
Welcome back to Season 7 of the Coach Pony podcast, where we are focused on helping you build your business… fast!
Choosing a niche is not just important; it's a game-changer for a coach. It may sound counterintuitive, but you will actually serve more people and make more money by focusing and doing less.
So, how do you decide what kind of people and problems you really want to work with day in and day out? Today, I'll guide you through the process.
Plus, we’ve got a pit crew pep talk from Bobbi Palmer, founder of Date Like a Grownup, on why it’s okay to evolve your niche over time if you need or want to.
Listen to the full episode to hear about:
- How choosing a niche makes it easier for your people to find you through your website, your marketing, and your offers
- Why a niche isn’t a limit on your creativity as a coach
- An exercise to help you envision your dream client
- How to find out if your niche is actually viable, financially and personally
- Why it’s okay to test out a few niches
To learn more about Bobbi Palmer:
To learn more about Christie Mims: