Iztok Franko, founder of Diggintravel.com talks to Lennart Dobrovsky, Director of Research and Intelligence at Lufthansa Innovation Hub about the future of travel, the state of the airline digital maturity and their latest airline digital benchmarks report.

What you will hear in this interview:

- Iztok's intro on about how Diggintravel's digital retailing benchmarks and Lufthansa Innovation Hub research are connected.

- How Lennart started with research and why he changed his football career for learning and research?

- What kind of digital projects they do at Lufthansa Innovation Hub?

- What is behind their mission of "create and capture value beyond flying"?

- What kind of digital products they build?

- Why is Lufthansa Innovation Hub analyzing airline digital maturity and how can one measure digital innovation in the first place?

- How did they analyze airline digital maturity with their Airline Digital Index (ADiX)?

- What was the biggest surprise when they evaluated airlines?

- What can airlines and other travel companies learn from startups?

You can find the link to the full interview article with transcripts and links here:

https://www.diggintravel.com/airline-digital-benchmarks-by-lufthansa-innovation-hub/