PBD Podcast “We Dress The 0.001%” - Stefano Ricci: Inside The World’s Most EXCLUSIVE Luxury Brand | PBD Podcast | Ep. 643
Sep 8, 2025
Niccolò Ricci, CEO of Stefano Ricci, shares insights from the world of his family’s ultra-exclusive luxury brand. He discusses the fine art of crafting bespoke garments and how Italian heritage plays a pivotal role in luxury artistry. Listeners discover the cultural significance of 'Made in Italy' and the brand's unique approach to customer service. The conversation also touches on the impact of Armenian culture in fashion, alongside personal tales that highlight the emotional connections forged with clients.
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Purposeful Ultra-Niche Positioning
- Stefano Ricci targets an ultra-niche customer group and deliberately raises the bar where others stop.
- That exclusivity honors the artisans and preserves generational craft in Florence.
Design A White-Glove Purchase Experience
- Offer a complete, relaxing purchasing experience to make luxury buying effortless for busy clients.
- Provide white-glove services like home fittings and curated seasonal selections to remove customer headaches.
Craftsmanship Is Time And People Intensive
- Handmade tailoring is time-intensive: about 30 hours per dinner jacket and 12 bespoke suits per day.
- Deep craftsmanship requires many hands and slow, deliberate processes to reach the top tier of quality.