Everyone agrees brand is important, but struggle to articulate why or even how to manage it.
That's why we brought on Udi Ledergor from Gong to share his insights from building the gong brand.
We get into:
- (00:00) - Introduction
- (02:29) - Why brands don't invest in branding
- (03:37) - What does brand even mean?
- (06:14) - Why even consider brand?
- (09:36) - Creating a category
- (15:48) - Brand at the early stages
- (18:37) - Investing in big brand bets
- (30:25) - How to handle budget and brand
- (35:01) - What are the signals to pay attention to?
- (37:44) - It's not enough to say "the CEO doesn't get marketing"
