Social Currency with Sammi Cohen 3 Lessons from Amazon That Changed My Business
Sep 12, 2025
The host shares invaluable insights from her five years at a major online retailer. She emphasizes the power of customer obsession, revealing how an empty chair symbolizes putting the customer first. The concept of 'disagree and commit' encourages candid discussions followed by unified actions. Finally, she introduces a counterintuitive strategy: writing press releases before developing products, which fosters clarity and focus. These practical lessons promise to accelerate business growth and innovation.
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Customer Obsession Drives Clarity
- Obsessing over customers forces clarity about who you serve and why they care.
- Sammi says this focus outperforms competitor-watching for building a loyal audience.
Use The Five-Friend Test
- Ask what your customer would tell five friends about you before making decisions.
- Use that perspective to shape content, products, and growth choices.
I Argued Then Had To Execute
- Amazon expects vigorous arguing followed by unified execution once a decision is made.
- Sammi recounts fighting a product launch with data, then executing it after leadership chose to proceed.