Ruta and Emma discuss common marketing cliches and unpack their true meanings. 
They explore phrases like 'Can we just...' and 'Content is king' and provide ideas on how to handle these situations. They also discuss the phrase 'It depends' and why it is important for marketers to use it. The conversation highlights the need for marketers to be honest, realistic, and focused on providing value to their audience.  This is a live recording with additional points added in by the lovely audience.

Takeaways:

• Be cautious when using phrases like 'Can we just...' as it often leads to unrealistic expectations and disrespect for the marketing profession.
• Content is important, but it must be high-quality and useful to the target audience. Distribution and promotion are equally important for content success.
• Saying 'It depends' is a necessary response in marketing, as every situation is unique and requires careful consideration.
• Avoid over inflating claims of being a market leader and focus on proving the value and uniqueness of your product or service.
• Low-hanging fruit is often overrated and doesn't always lead to high-impact results.
• Efficiency in marketing requires a balance of time, cost, and resources.

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