#108: Testing an Algorithm & Commercialising It – Bart-Jan Leyts

In this episode I spoke to Bart-Jan Leyts, founder of Loreca, a start up that helps hotels rank higher on travel search engines using an algorithm he designed

We covered:

• How Bart-Jan first tested an algorithm using excel and how you don’t need specialist knowledge or coding experience to test it out, showing how anyone can do it. He outlines the tools you can use
• How he expanded the start-up from testing an algorithm to packing it and commercialising it into an actual business
• How he attracted his first group of customers

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