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MicroStrategy adopted a Bitcoin treasury strategy that transformed its financial landscape significantly, from having $500 million in cash to acquiring $16 billion worth of Bitcoin over four years. This strategy not only allowed them to utilize a flexible debt structure, but also positioned them as a top-performing entity compared to the S&P 500. The company’s approach challenges traditional corporate finance, demonstrating that leveraging Bitcoin's volatility can yield positive financial outcomes. As a result, MicroStrategy set a precedent for others, showing that embracing Bitcoin could lead to substantial long-term gains.