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Ready For Launch: How To Build A Startup
030 - Launching a cocktail brand, with Paul Owusu, co-founder of Phreshly
Aug 22, 2022
51:44
Hear how founders of early-stage companies launched their businesses. This week I’m talking to Paul Owusu, CEO and co-founder of Phreshly, a brand making ready-to-drink canned cocktails from all-natural ingredients.
We talk about:
- Social mining your way to product market fit
- How cocktails can transport you to a particular place
- The 3 tier process of selling liquor in the US
- The growth of the DTC beverage market
- The importance of surprise and delight for customers.
- Where not to spend your money as an early-stage brand.
- And so much more
- So sit back and enjoy the show
Website
https://www.instagram.com/wyd.paul/
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode