Hear how founders of early-stage companies launched their businesses. This week I’m talking to Paul Owusu, CEO and co-founder of Phreshly, a brand making ready-to-drink canned cocktails from all-natural ingredients.
We talk about:
- Social mining your way to product market fit
- How cocktails can transport you to a particular place
- The 3 tier process of selling liquor in the US
- The growth of the DTC beverage market
- The importance of surprise and delight for customers.
- Where not to spend your money as an early-stage brand.
- And so much more
- So sit back and enjoy the show
Website
https://phreshly.co/
Instagram
https://www.instagram.com/wyd.paul/
Twitter
https://twitter.com/wydpaul__
LinkedIn
https://www.linkedin.com/in/paulowusu/
Ready For Launch: How To Build A Startup