We’ve all heard about the “inquiry season” or “booking season.” But does it really exist?
The digging I’ve done shows that it’s not as much of a thing as you might think.
I surveyed dozens of clients inquiries and bookings from the past several years, and what I discovered might surprise you:
There’s not a definitive bump in counts in the first quarter of the year compared to other times of the year.
If inquiries were evenly distributed throughout the year, that would mean about 25% would occur in every quarter. Here’s what I found:
Q1 - 26%
Q2 - 22%
Q3 - 28%
Q4 - 24%
Three things then:
It’s fairly consistent throughout the year
The traditional booking season is not really a big deal
Q3, which is when most wedding pros are quite busy, is when most inquiries come in
So what does this all mean?
You have to focus on sales and marketing all year long
You have to pay attention to next year’s couples when you’re servicing next week’s clients
If you’re down in bookings, you still have a great chance to fill in your calendar with clients who are inquiring right now - no matter what time of the year it is that you hear this
Today, I bring in Katy for a conversation on how you can generate inquiries with a few simple steps.