Go Beyond Fundraising: The Podcast for Nonprofits Beyond Either/Or: Creating Cohesive Donor Journeys Across Channels
May 20, 2025
Join David Sacchetti, AVP of Client Strategy, as he explores the harmonious blend of direct mail and digital campaigns for nonprofits. He emphasizes the need for cohesive donor journeys that leverage storytelling across channels. David shares actionable strategies to solve fundraising challenges and highlights the importance of collaboration between marketing and fundraising teams. Discover how to enhance donor engagement and retention by integrating innovative digital tools with proven direct mail methods. It's all about creating memorable donor experiences!
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Chapters
Transcript
Episode notes
Direct Mail and Digital Synergy
- Integrating direct mail with digital campaigns can counteract donor fatigue and rising mail costs.
- Both channels complement each other for a balanced, effective fundraising strategy.
Mail Appeal Lost Without Digital
- Leah shared how receiving only a mail appeal without digital follow-up led to her accidentally discarding a letter.
- This highlights the risk of relying solely on mail for donor engagement.
Use Cohesive Multi-Channel Touchpoints
- Use multiple touchpoints with cohesive messaging in mail, email, and social media.
- Leverage simple digital additions like QR codes and vanity URLs to strengthen campaigns.