Building the Category of “Lazy” Body Care with Leslie Tessler, CEO and Founder of hanni

After years of burnout living in the city that never sleeps and working in the beauty industry, Leslie Tessler knew it was time for a change. With fortitude and grit, she moved to  Argentina in 2011 to immerse herself in the culture and learn Spanish. During her decade there, Leslie advised and consulted for numerous LATAM beauty startups. Inspired by her experiences, she returned to the US in 2020 and founded hanni in 2021, a brand dedicated to solving and simplifying traditional body care problems. Hanni's innovative approach quickly caught the attention of Sephora, bringing the brand in-store and online. As the brand rapidly grows, so have the product offerings including best-sellers Splash Salve and Good Aura. hanni continues to revolutionize body care with unique and practical solutions helping you to glow, go and get on with your day.

In this episode, Leslie also discusses:

• Formula driven brands that speak for themselves
• Growing the category while simultaneously growing the brand
• The rise of bodycare and how it is now the fastest growing category in beauty
• Prioritizing making products that simplify your life and offer easier solutions
• Her personal body care routine

We hope you enjoy this episode and gain valuable insights into Leslie’s journey and the growth of hanni. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out hanni at www.heyhanni.com and on Instagram at @hannismooth

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