The Prof G Pod with Scott Galloway No Mercy / No Malice: Brand Harris
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Jul 27, 2024 Explore the evolution of Disney's identity and its challenges today. Discover how American elections function like marketing battles, focusing on attacking opponents instead of promoting candidates. Learn about 'laddering' in political branding and the importance of strategic contrasts, drawing on examples from key figures. Dive into the contrasting images of a vice president and a former president, especially regarding economic issues and legal challenges. Finally, examine the heated political landscape around reproductive rights and the evolution of female leadership.
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Presidential Branding
- Presidential elections are marketing contests between two brands.
- Winning depends on perception, not reality, as candidates often lack significant policy differences.
Red Envelope and Biden Campaign Analogy
- Scott Galloway noticed excessive emails from Red Envelope, signaling trouble.
- He saw the same pattern with Biden's campaign, where increased spending didn't improve poll numbers.
Biden's Exit and Fundraising
- Biden's exit wasn't solely due to patriotism or other narratives.
- Fundraising dried up after debates, indicating declining donor confidence.