The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries 017: How To Create A Superior And Irresisitible Offer
Nov 4, 2016
Learn how to create a superior offer that outshines competitors in marketing. Sell prospects on the value proposition of the offer, not just the product. Increase conversion rates with an irresistible offer.
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Offer Quality Drives Conversions
- The quality of your offer impacts conversions far more than minor copy or design tweaks.
- A superior offer can double, triple, or quadruple response rates without changing messaging.
Don't Confuse Product With Offer
- Treat the product or service as one component of the offer, not the whole offer.
- Improve price, terms, premiums, and guarantees as separate elements to strengthen the offer.
Benchmark All Solution Providers
- Benchmark all competitors who provide alternative solutions, not just direct rivals.
- Compare deliverables, price, premiums, and guarantees across those competitors to find gaps.