Are you interested in eco-diving? Do you want to pursue a dream or get involved in something greater than yourself but are unsure if you have the right experience?

Andi Cross is a 15-year growth strategist who went from the C-suite to scuba gear. Learning to swim at the age of 30, she later became a certified divemaster and founded the Edges of Earth expedition: a two-year, 50+ destination diving expedition traveling to some of the most remote locations around the planet aimed at driving visibility to conservation efforts and positive impact news from around the globe.

Andi talks about the unconventional approach she took to pursue her passion for the ocean despite not being a trained scientist and having no prior experience. We talk about how she fused her experience in the corporate world to invent her own path, the importance of finding identity and belonging, breaking traditional rules, and why you need to put yourself out there no matter how awkward (+ some great advice on cold outreach!).

She shares her top five destinations for eco-diving, her planning process for the Edges of Earth expedition, how to choose dive spots based on sustainability, and the role that everyone plays in ocean conservation.

What are your passions, and how can you carve your own path in that industry? If you don’t ask, you’ll never know. I'd love to hear what they are, and I hope you’ll share them by sending me an audio message.

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Tune In To Learn:

How she discovered her passion for the ocean
The questions that led to leaving her career and advice when contemplating a pivot
Why you need to embrace the beginner mindset
What makes an expedition different from other forms of travel
How she found her place within the expedition framework
Her unique approach to funding and how she defines success for the expedition
What to consider when choosing dive destinations
Andi’s top five dive spots everyone should visit
Why ocean conservation takes effort from both consumers and businesses
Andi’s method for cold outreach
And so much more

Resources:

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101: ‘Finding Better Ways’, with Jordan Rogove and Wayne Norbeck