Monetizing Your Brand in the Era of NIL | A Conversation with Matt Leinart

David talks with Matt Leinart, former Heisman Trophy winner. They discuss the value of winning the Heisman Trophy, Matt's interest in sports trading cards, and the growing market for collectibles and how he’s leveraging his experience as one of the most famous college athletes during his time at USC to help athletes now monetize their Name, Image, and Likeness (NIL), brand themselves, and improve their business skills.