Nik Sharma, known as the D2C guy, has built three service-based companies that lead some of the largest brands in the industry, including Hint water, Feastables, Judy, Bacardi, and Caraway.
Sharma discusses his experiences with high-level brands and how they are breaking out of their reliance on platforms like Facebook and Instagram. Sharma suggests that brands should focus on testing TikTok, TV, and sponsored editorial content to gain a secondary presence and build trust with customers.
He emphasizes the importance of having a good product, creating content, and distributing it. Sharma believes that if someone is unable to scale, it is likely due to a deficiency in one of these three areas. Sharma also talks about his personal experiences with starting Sharma Brands and how it evolved into a consulting firm. He advises entrepreneurs to stay focused on their goals and remain consistent in their efforts.
Highlights Diversification of marketing channels for D2C beyond social media (💼) Testing and investment in TV commercials and CTV for long-lasting secondary presence (📺) Working with consultants to learn about testing, resource & cost lift for TV and making informed decisions (🎓) Collaboration with creators and publishers to drive customer acquisition (🤝) Start with Facebook to test and validate content, then lift to other channels like TV (💻)

Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1
Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

The Day Of The Lord (AM Service)