Local Newsletter Insider $7 Per Magazine?! The Crazy Costs of Local Magazines
Mar 7, 2025
A recent networking event revealed shocking costs for local print magazines—$7 each for printing and mailing! With only a tiny subscriber base and hefty franchise fees, traditional media appears stuck in the past. In contrast, digital newsletters offer a low-cost and expansive option for local media. The speaker emphasizes the huge opportunity for anyone interested in launching a newsletter, highlighting the advantages of going digital over print. Ready to disrupt the media landscape? The time is now!
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BNI Meeting With A Franchisee
- TJ Larkin attended a BNI networking meeting and met a local print magazine franchisee.
- The franchisee showed little curiosity about TJ's newsletter model and dismissed newsletters as unreadable.
Traditional Operators Resist New Models
- Traditional local media operators often resist new digital models and lack curiosity about alternatives.
- That resistance creates an opening for innovative local newsletter businesses.
Franchise Fees And Revenue Cuts
- The franchise model requires an upfront franchise fee (TJ estimated $10–20K).
- The franchise also charges a 15% cut of ad revenue, reducing operator take-home income.