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The Substack Success Podcast

Using Video on Substack [Growth Workshop]

Jul 6, 2024
10:00
This is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.com

Be inspired by creators using Substack video in innovative ways. Find at least one way you might use video in your Substack. Get the most inexpensive, time-efficient way to produce video.

As you watch the replay, I want you to imagine how video might be a way to connect more deeply with your subscribers and yourself. If you’re already doing it, maybe go deeper.

Substack Writers, Sophia Efthimiatou, and Katie O'Connell. It was so fun to put this together and see the great video that’s out there, the types and genres video tends to fall into, and the many innovative ways Substackers new to video might use it in their own Substacks.

Workshop highlights:

1. Be inspired by creators using Substack video in innovative ways

* We go through the video artists chosen for Substack’s Creator Studio, and you get to choose your favorite:

* Jenny Gorelick, Night Out

* Kellerman, The F*ckin' News

* Coco Mocoe, Coco Mocoe

* Kit Lazer, Movies Are Therapy

* Gabi Jones, The Vintage Vault

* Miguel Peña, Build a Boy Workshop

* Patrick Hicks, Patrick Hicks Music Stories

* Justice Jackson, The Curl Diaries

* Jeauni Cassanova, With Love, Jeauni Cassanova

* God, The God Pod

2. Find at least one way you might use video in your Substack (or double down on how you’re using it)

- Talking/thought-wandering/touching base with your subscribers

* Patti Smith, Happily talking about nothing

* Marya Hornbacher, Riffs & Rants from the Road: Episode 10

- Workshops, co-working sessions, silent retreats, writing groups, etc.

* This video from Substack Writers at Work

- Memoir documentary

* Lynn Chen, Not So Perfect Pitch (from Taegan MacLean’s One Word)

- Responding to subscribers’ questions

* Priya Joi, The Art of Freelance

- Food and travel sensory stimulation

* Sunnyside Breakfasts and Desserts

- Introducing a written post

* Mary Joan Cunningham, “Fun Weekend Vibes: Inspiration from Awesome People

- Video essays

* Taegan MacLean, One Word, Names, Nothing, Path

- Author reading (and essay)

* Marya Hornbacher, “Truckstop, Fireworks, Stories, Night (take 2)

- Interview/conversation/podcast

* Evelyn Skye’s interview series

* Robert Reich’s Coffee Klatsch

3. Get the most inexpensive, time-efficient way to produce video

* A simple, inexpensive way to produce video that isn’t flashy or self-indulgent and expresses you. (I believe in zero-to-little overhead for your Substack.)

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