The Bookshop Podcast Saturn Press: The Art of Letterpress in a Digital Age
In this episode, I chat with James Anderson, co-owner of Saturn Press with his with Diedre. The humble greeting card might seem like a relic in our digital age, but as James reveals, these tactile treasures carry meaning far beyond their paper boundaries.
James shares how Saturn Press creates distinctive cards using vintage presses from the 1940s-60s, explaining that the very constraints of letterpress technology drive a creativity that digital perfection cannot replicate. "I'm not a Luddite who hates technology," he clarifies. "I just love that technology from 60 or 80 years ago remains relevant today." These limitations in color palette and printing technique result in cards that feel comforting, unique, and beautiful – qualities increasingly sought after in our screen-dominated world.
Behind each Saturn Press card lies a thoughtful process of selecting art from their extensive ephemera collection, commissioning licensed artists, or revitalizing work from overlooked historical artists. The company prints on carefully selected natural white paper with deckle edges, creating a wholesome tactile experience that enhances the visual design. Sustainability guides their decisions too, as they work to eliminate plastic from packaging while maintaining the product's integrity.
Perhaps most compelling is James's insight into why greeting cards still matter: "A sympathy text just doesn't cut it. If you're participating in a social relationship, you want to show it's worth enough to buy a nice card, write something meaningful, and put it in the mail." This intentionality explains why independent bookshops increasingly embrace stationery as both a profit center and a natural extension of their literary community.
Discover the magic of letterpress and why these cards aren't just purchased but treasured, displayed, and even framed as keepsakes. Visit saturnpresscards.com to experience these distinctive designs for yourself.