Personalization for Content Ops with Jeffrey MacIntyre - Pt. 1

Patrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you!

Get the book here: https://publishing.vt.edu/site/books/e/10.21061/content_operations_evia/

About Jeffrey:

A personalization optimist and information retrieval obsessive, Jeffrey MacIntyre is an independent consultant focused on “shovel-ready” solutions to personalized, automated, and simplified customer experiences. He writes 

 Bucket List, a newsletter of tales from the trenches of his consultancy, 

 Bucket Studio. He speaks widely on the IA for AI—the role of information science in shaping connected experiences—and runs 

 Bucket Brigade, the only community for those who design such experiences.