Rob Tiffany of Digital Insights on Digital Twins

Rob Tiffany joins us to discuss innovations around digital twins and where the technology is making an impact.

Digital Twins

Rob is an industry analyst working around wireless communications, IoT, digital twins, etc. Digital twins are digital representations of a physical object. These representations arose with NASA when they used them as digital models of spacecraft. GE started using them for aircraft engines in the early 2000s. As the pace of innovation accelerates, things become more complicated. Rob likes to think of them as “asset avatars.”

For example, if you have a 2018 Ford F-150, you build the digital twin to have the same properties as the car (oil, PSI in tires, engine, etc.). The digital twin holds all the elements that make up the object. Digital twins change the whole process of building products and improving them. Rob believes digital twin technology is in the early days because of low fidelity. The first person out of the gate usually doesn’t win with any innovation. Google was not the first search engine, for example.

Electric Vehicle and Train Innovations

One current issue affecting digital twins is the amount of data that an electric vehicle generates. Data is collected when the vehicle reacts to traffic, changing signs, the weather, etc. When people plug their cars in, a lot of data is jammed in and sent to the digital twins, stressing data servers.

While at Hitachi, Rob’s team had a platform called Lumada, which held their digital twins and analytics. In 2016 the UK government put out an RFP as they were looking to replace all the inter-city trains in the country. Hitachi had no footprint in Europe at the time but ran Lumada on Hitachi bullet trains. They won the deal. The digital twin technology was put into a real-life situation.

About Our Guest: Rob Tiffany

Rob Tiffany is Founder and Managing Director at Digital Insights. Rob served as Vice President and Head of IoT Strategy at Ericsson, driving 5G connection management for IoT devices. As CTO and Global Product Manager at Hitachi, he received the Presidential “Product of the Year” award for designing the Lumada Industrial IoT platform, which landed in Gartner’s “Leaders” Magic Quadrant. Spending most of his career at Microsoft, Rob was Global Technology Lead for the Azure IoT cloud platform and co-authored its reference architecture. Before Microsoft, he co-founded NetPerceptor developing one of the industry’s earliest Mobile Device Management (MDM/EMM) platforms for smartphones.
A bestselling author and frequent keynote speaker, Rob serves on multiple boards. He is routinely ranked as one of the top IoT experts and influencers globally by Inc Magazine, Onalytica and others.

To know more about Rob Tiffany and Digital Insights, listen to this week's show: Rob Tiffany of Digital Insights on Digital Twins.