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LaBossiere Podcast
#52 - Erik Torenberg
May 3, 2024
Tech entrepreneur Erik Torenberg discusses investing, legacy media, Turpentine, creator monetization, community building, modernity, and the evolving media landscape. Topics include the future of media, content creation challenges, niche content, and the impact of social media on society.
01:18:31
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Quick takeaways
- Media platforms are evolving to act as data aggregators and reputation builders, capitalizing on the transition to easier creation and tougher distribution.
- Future creator monetization could involve price discrimination by offering varying levels of engagement and economic upside to fans.
Deep dives
Media's Role in Data Accumulation and Reputation Building
Media companies are discussed as not just distribution platforms but also as data aggregators and reputation builders. In an age where it's harder to get noticed, media platforms can capitalize on the transition towards easier creation and tougher distribution. Creators are emerging as entrepreneurs, leveraging their reach to incubate and sell products directly to their audience. Turpentine aims to create a network of niche creators who provide high-value content to specific audiences, aiming to serve as a trusted voice in media.
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