I’ll Show You My Spam Folder if You Show Me Yours—Where Emails are Missing the Mark

As email experts, Guy and Danielle are subscribed to thousands of email lists for research, which means they encounter a lot of spam—some justified, some not. Join them as they dive into their spam folders, share real-life examples (yes, they name names!), and uncover the do’s and don’ts of landing in the inbox.

- How to properly implement AI-generated subject lines while maintaining brand voice and avoiding legal pitfalls

- Why open rates are becoming less reliable metrics and what to measure instead

- The scientific reasoning behind spam folder placement and how mailbox providers make filtering decisions

- How to optimize email size, subject lines, and preheaders to avoid spam folder placement (35-character threshold for subject lines)

- Why message size should stay under 100KB to prevent truncation and subsequent spam complaints

- The correlation between aggressive sales language and increased spam folder placement versus conversational, brand-centric messaging

…and so much more! 

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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