#20: Product Led Growth Strategy and Differentiation - with Leah Tharin, Head of Product at Jua.ai

One of the key elements of a solid product strategy that generates growth based on your product success, is building and sustaining strong differentiators. But finding, validating and aligning on that differentiation is hard work.

In this episode we explored strategy creation with Leah Tharin, Head of Product at Jua.ai and Product Led Growth expert. We covered many aspects of strategy creation, starting with the importance of determining your target user, how to identify opportunities that you can later select for your differentiation, and all the way down to how to summarize it in an inspiring one-pager.

In this episode, we spoke about:

• How Leah strives for a strategy one pager
• The importance of defining your audience and unique value proposition
• How she explores the opportunity space and decides what to focus on
• Selecting based on facts rather than opinion or influence
• What is needed for a Product Led Growth strategy
• Recommended book: The Earned Life

And much more!

You can find and connect with Leah’s content on leahtharin.com.

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)