Orchestrate all the Things Trullion is applying AI to create financial workflows in accounting. Featuring Cofounder / CEO Isaac Heller
There's no business like powering business. That may seem like a paradox, and most of us don't really think of accounting as a separate line of business. In that sense, it's a secret hiding in plain sight: accounting is big business, in and of itself.
The global accounting services market is expected to reach $735.94 billion in 2025, and digital transformation has targeted it for impact. The size of the accounting software market is projected to reach $22,9 billion by 2027.
This includes names from Microsoft, Oracle and SAP to Intuit and Xero, plus many others. Yet, there's something none of these names are applying, says Isaac Heller: AI in accounting. That's why Heller and Amir Boldo co-founded Trullion in 2019.
Trullion seems to be on a mission to disrupt the accounting software market by "unifying the unstructured and structured worlds of accounting by reading PDF or Excel-based contracts and translating them into financial workflows, connected to the data source".
In February 2022, Trullion announced that it has closed $15 million in Series A funding. Trullion has more than 100 clients, a mixture of large enterprise clients and audit firms which procure directly for their clients, and has crossed the seven figure mark in recurring revenue.
We caught up with Heller to discuss Trullion's focus and its use of AI to innovate in the accounting software market.