Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Energy CEO Richard Laver

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The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which led to the founding of Kate Farms and then inspired by being a survivor - Lucky Energy.

Find Richard Laver on Linkedin at : https://www.linkedin.com/in/richard-laver-38268616/

Find Lucky Energy on Linkedin at : https://www.linkedin.com/company/lucky-beverage-co/

Find Lucky Energy online at : https://luckybevco.com/

Here's what we asked him :

1. Let’s get to know you. Take us through your life story summary and why Lucky energy was founded. What leadership principles have you anchored your career on?
2. Take us through the portfolio of the company and your innovation approach. What’s new for 2025?. 
3. How are you looking at Omnichannel holistically and coaching your teams on building for an always-on 360 consumer?
4. You are up against stiff larger competitors with deep media pockets - how do you match up here and become the challenger that is fast-growing?
5. Startups - fun and not so much. What challenges have you encountered, and how have you mitigated them?
6. Who is your target consumer, and how do you follow them and provide for them? Why is your brand attractive for them vs others in the crowded category?
7. What is advice you would share for others looking to start the next CPG brand? 
8. What trends are you following these days?

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