1,000 Routes with Nick Bennett #12 The Bridget Poetker Route
Bridget Poetker is Founder of Bridget Poetker LLC as well as Founder of Outside, a marketing consultant collective.
In this episode, Bridget shares her journey from ad agency life to falling into tech marketing, the turbulence of layoffs, pay cuts, and finally taking a chance on herself to become a full-time solopreneur.
Nick and Bridget discuss the frustrations of finding the right clients, the importance of recognizing the fit in initial calls, and the internal struggle of aligning personal fulfillment with professional expectations.
(00:00) Unpacking feeling unfulfilled in previous roles
(05:40) What led Bridget to entrepreneurship
(13:45) When leadership’s lack of understanding leads to overwhelm
(18:39) Big concerns about going out on your own
(25:43) Prioritizing reputation, not brand
(30:20) Embracing flexibility in work hours
(35:11) The challenges of not feeling safe or appreciated
(42:09) The value of collaboration and working with friends in an industry
(49:59) Picking clients through shared mindsets
(55:27) Building a client base through referrals and inbound marketing
(59:27) Balancing professional and personal identity
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Follow Bridget on LinkedIn: https://www.linkedin.com/in/bridgetpoetker/
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