Amazon is becoming an ever-larger part of the distribution and marketing strategies for more and more brands. So how can brands optimize their presence on this e-commerce giant? To find out, we talked to Kiri Masters, founder of Bobsled Marketing, a digital agency committed to helping brands of all sizes grow and protect their Amazon marketplace channels.

On this episode of Marketing Trends, Kiri talks all things Amazon. She shares which brands should and shouldn’t be selling through Amazon, what the latest update and trends are with the platform, how to think about developing an effective Amazon strategy, and much more.

Links:

Full Notes & Quotes: http://bit.ly/2JaZPiO

Kiri’s LinkedIn: http://bit.ly/2qsTatV

Kiri’s Twitter: http://bit.ly/2nUlEvw

Bobsled Marketing: http://bit.ly/31yHrqE

3 Key Takeaways:

- To successfully scale on Amazon, you must have a team approach to it, not just a single Amazon pro.

- Brands need to take a realistic look at whether their product has strong enough customer relationships to warrant a direct-to-consumer approach or whether they should consider distribution on Amazon.

- Amazon isn’t just a distribution platform, it’s also a search-engine where consumers go to look for physical products.

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