Influence Unlocked “I thrive on looking to achieve the impossible” with Katarina Kroslakova
As a self-confessed consumer of all things luxury and the editor-in-chief and publisher of T Australia, The New York Times style magazine, Katarina Kroslakova has a surprising confession to make. “I consider myself neither important nor particularly stylish.”
For Katarina, being an influencer is so much more than the glamour, the freebies, the clothes or the overseas trips. It’s about actioning something “that will actually make the world a better place, or that will make people’s lives better. That’s the only way you’re going to inspire people”.
Trained as a journalist, Katarina has built an enviable media career with roles at News Limited, Pacific Magazines, Bauer Media, the ABC, Macquarie Radio and a 10-year stint at the AFR as editor of its Life and Leisure weekly lift-out and Luxury magazine. Upon leaving the paper, she was offered the opportunity of a lifetime by The New York Times to launch T Australia, making the courageous decision to fund the venture herself. And it looks like her hard work is finally paying off, with the magazine’s print frequency increasing from four to six issues a year – a remarkable feat considering the decline of the print industry in recent years.
Please join me as I chat with Katarina about her transition from editor to publisher and business owner, her experiences as a woman in the mainstream media and what kind of legacy she hopes to leave. We also talk about her hidden talent for making gourmet sandwiches, her plans to release a cookbook and why she considers herself “the biggest dag on the planet”.
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