Before the “driveway to driveway” customer journey begins, there’s the whole buying process. What prompted the customer to consider your brand, product or service? What motivated them to complete the purchase?

This week, we’re jumping into the psychology behind why people buy with Katelyn Bourgoin, CEO of Customer Camp. Katelyn and David hit on the journey before the journey, the four key trigger events that lead to purchases and solutions companies have created by truly listening to their customers.

-----

Show Notes

0:00 Introduction

2:30 The Golden Nugget - Review Mining

5:54 Customer Camp Background

8:55 Marketing Takeaways from an Old School Alarm

14:21 Building Trust with New Customers

17:54 Creating “Instagrammable” moments

20:33 The Trigger Events

28:47 Understanding Who Customers Are and What They Want

35:34 Targeting Customers on Jobs to be Done

45:13 The Biggest Misunderstanding - We Aren’t Rational

-----

For more information on topics covered in this podcast:

CustomerCamp.co

Follow Katelyn on Twitter and subscribe to her newsletter

Clay Christensen | The Theory of Jobs to be Done

Other Flip the Switch podcasts referenced -

Ep. 115: How the Savannah Bananas Create the ‘Greatest Show Possible’ w/ Jesse Cole

Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay

Curator Andrea Andersson on the intelligence at the margins