The Hustle Daily Show
The NFL’s growing flirtation with Europe
Oct 23, 2024
The NFL is intensifying its international presence, bringing games to new countries like Brazil and eyeing Ireland next. There's a shift from enforcing a top-down approach to engaging with local fans, creating new revenue opportunities. However, concerns about player health during international travel are also on the table. Additionally, intriguing partnerships such as Peloton's collaboration with Costco and promising inflation news spark lively discussions, keeping listeners informed and entertained.
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Quick takeaways
- The NFL is exploring international expansion to enhance its fan base, with significant interest in hosting games in Ireland.
- Challenges like player safety and logistics are crucial as the NFL aims to connect with new markets beyond the U.S.
Deep dives
NFL's International Expansion Strategy
The NFL is aggressively pursuing international markets, having played its first game in London in 2007 and expanding to countries like Brazil and Spain. As the league has essentially maxed out its potential in the U.S. market, it sees international expansion as a way to grow its fan base. Interestingly, while the NFL games abroad are well-attended, there's a notable absence of local player representation and grassroots youth participation in American football in these regions. This strategy appears to shift from top-down initiatives to a more localized approach, where individual teams foster relationships with fans to build a lasting presence in these new markets.
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