The Evolution of Snapchat: How a Millennial Teen Messaging App Became a Haven for Cancelled Creators

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This week's episode is the story of Snapchat— how Millennials' favourite messaging app proved that it could compete in the creator economy and find relevance once again with the new youngest generation online. But not without its sacrifices.

Timestamps:

00:32 Intro

4:39 The contentious origins of Snapchat

6:54 The rise of Snapchat

8:20 The innovation of Snapchat— vision, features and Spectacles

12:54 Snapchat & its copycats 

15:58 Snapchat controversies

19:18 Celebrities & creators on Snapchat

20:31 How Snapchat tapped huge creators with big $$

24:45 Snapchat as a haven for “cancelled” creators

25:19 David Dobrik

27:30 Austin McBroom

28:56 Conclusion

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Sources:

https://mashable.com/article/snapchat-turns-10 

https://techcrunch.com/2013/07/01/new-snapchat-docs/

https://www.latimes.com/business/la-fi-tn-reggie-brown-20170301-story.html 

https://www.theguardian.com/technology/2014/sep/10/snapchat-settle-lawsuit-reggie-brown-evan-spiegel 

https://s25.q4cdn.com/442043304/files/pressrelease/q1-17-earnings-release.pdf 

https://s25.q4cdn.com/442043304/files/pressrelease/q1-19-earnings-release.pdf 

https://s25.q4cdn.com/442043304/files/doc_financials/2024/q1/Q1-24-Press-Release_FINAL-4-25-24.pdf 

https://web.archive.org/web/20201108183032/https://www.snap.com/en-US/news/post/lets-chat 

https://www.businessinsider.com/snapchat-just-introduced-a-feature-it-paid-more-than-100-million-for-2016-7 

https://digiday.com/marketing/snapchat-bought-bitmoji-brands-know/ 

https://www.sciencedirect.com/science/article/abs/pii/B9780128240106000721 

 ​​https://www.wsj.com/articles/BL-DGB-30794 

https://www.businessinsider.com/facebook-approached-snap-in-2016-to-discuss-acquisition-2018-12#

https://techcrunch.com/2017/08/03/google-buy-snap/ 

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https://www.cbc.ca/news/canada/montreal/child-porn-charges-laid-against-10-laval-teens-1.2426599 

https://www.theguardian.com/technology/2013/nov/13/snapchat-app-sexting-lawsuits-valuation#

https://www.ftc.gov/news-events/news/press-releases/2014/05/snapchat-settles-ftc-charges-promises-disappearing-messages-were-false 

https://www.ftc.gov/news-events/news/press-releases/2014/12/ftc-approves-final-order-settling-charges-against-snapchat 

https://www.vice.com/en/article/snapchat-employees-abused-data-access-spy-on-users-snaplion/ 

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https://edition.cnn.com/2023/04/27/tech/snapchat-my-ai-concerns-wellness/index.html 

https://www.forbes.com/sites/tylerroush/2023/01/25/snapchat-reportedly-scrutinized-by-authorities-over-role-in-spreading-fentanyl/ 

https://www.prnewswire.com/news-releases/national-crime-prevention-council-calls-on-justice-department-to-investigate-snapchat-and-fentanyl-deaths-301709644.html 

https://www.teenvogue.com/story/kylie-jenner-snapchat-songs-hits-genius 

https://www.theverge.com/2020/11/23/21585513/snapchat-snap-spotlight-creators-app-update-tiktok 

https://www.businessinsider.com/snapchat-creators-who-have-made-over-1-million-from-spotlight-2021-1