VinePair Podcast Will Big Spirits Brands Dominate the RTD Space?
Jun 3, 2022
Discussing the entry of big spirits brands into the RTD market, potential displacement of existing brands, and consumer dilemmas. Tasting the official Campari bottled Negroni and analyzing its market placement, taste profile, and preferences. Exploring the components and flavors of the Negroni cocktail and the competitive landscape of canned and bottled RTD brands.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Big Spirit Brands Shake Up the RTD Market
03:20 • 13min
Analysis of Negroni drink balance and market placement for casual dining establishments
16:33 • 2min
Analysis of Bottled Spirits and Negroni Preferences
18:59 • 2min
Analyzing the Taste and Components of a Negroni
20:34 • 3min