773: How Kendra Scott Built A Billion-Dollar Brand with Purpose
May 13, 2024
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Entrepreneur Kendra Scott shares her journey of turning a $500 investment into a billion-dollar brand, discussing the importance of taking risks, staying grounded, and giving back through philanthropy. She emphasizes the value of constant growth, leadership philosophy, and balancing business success with family values.
Kendra Scott transformed a $500 investment into a billion-dollar jewelry empire with serious hustle.
Embracing failure as a learning experience is key to building a successful business.
Maintaining a work-life balance by prioritizing family time and core values is essential for leadership success.
Deep dives
Building an Engaged Email List for your Business
Having a strategic email list is crucial for direct communication with clients, audience, supporters, and fans. A free live workshop is offered, teaching how to grow an email list effectively without fear, emphasizing the power of email marketing over social media, tips to increase subscribers, and converting them to clients. Email list building can drive profits in a business.
Learning from Failure and Success in Business
The speaker shares the transformative experience of failure from a past business endeavor, leading to valuable lessons for a successful future business. Embracing failure as a bridge to growth and learning is highlighted. Successful entrepreneur Kendra Scott, known for her billion-dollar jewelry empire, shares insights on taking risks, staying grounded, and evolving throughout the ups and downs of business seasons.
Maintaining Work-Life Balance as a Successful Business Owner
Kendra Scott navigates the balance of being a mother of six children and running a thriving business by prioritizing family time and core business values. She emphasizes the importance of leading by example, focusing on family, fashion, and philanthropy. Maintaining a balance between work commitments and personal life is a key aspect of her leadership approach.
Empowering Women and Youth Through Philanthropy
Kendra Scott's commitment to giving back is exemplified by donating $65 million to women and youth causes since 2010, reflecting a core value of the brand. By aligning philanthropy with company values, Kendra Scott Foundation focuses on positively impacting communities locally and internationally. Encouraging others to start giving back at any level, she demonstrates how impactful acts of kindness can lead to meaningful change.
Thoughts on Naming the Business After Yourself
The brand 'Kendra Scott' initially stemmed from the speaker's name on business cards, evolving into a company identity over time. Reflecting on the responsibility and significance of having her name represent the brand, she emphasizes the personal connection and honor while highlighting the importance of aligning personal values with the company's mission.
Conclusion
The podcast episode insightful highlights the importance of an engaged email list for business success, learning from failure, maintaining work-life balance, empowering through philanthropy, and personal branding in business. Kendra Scott's journey serves as a tribute to grit, resilience, and the impact of integrating personal values into professional endeavors.
Success looks different for all of us, but I can tell you one thing for sure: many of us can’t even dream of the level of success that Kendra Scott has achieved in just two decades.
Kendra Scott is the brilliant brains and businesswoman behind her billion dollar namesake brand, which is known for its design and material innovation, use of color, and signature shapes. Kendra Scott jewelry is a rare brand that manages to look ultra-high-end while being affordable. Within the span of 20 years, Kendra turned a $500 investment into a billion-dollar jewelry empire and operates 115+ stores with some SERIOUS hustle!
In this episode, we chat about the ups and downs of each season of business, how she’s stayed grounded with all of her success, why philanthropy is important to her, how taking risks is a large part of the reason she’s built such a successful brand, and so much more. I can’t wait for you to hear this conversation, so click play now!
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