Software product development is hard enough. It’s harder still when our investment of resources is based on a set of untested assumptions. The probability that we perfectly address each of the hundreds or thousands (millions?) of assumptions, hypotheses, and decisions is super low. Once we get comfortable with the idea that many of our assumptions are wrong, we can embrace the uncertainty and engage the anxiety that comes from it, says Dan Olsen.

In this episode, Sean and Joe chat with Dan Olsen, Silicon Valley-based consultant, author, speaker, and proponent of the Lean Startup approach to software product development. He also hosts the Lean Product & Lean UX Meetup – a monthly gathering of nearly 8,000 members who come together to learn from industry experts and one another about product management, UX design, Lean Startup, growth hacking, and Agile development principles. Dan reminds us that the surest way to eliminate anxiety is to confront its causes. Articulate your hypotheses and test them. Whatever the outcome, the evidence you gather from user testing will boost your confidence and increase product-market fit as your anxiety fades. Dan’s unique insights on product-market fit – a perspective that serves as a melting pot where all the best ideas come together – are sure to be useful to you no matter your role or the product you work on.

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