It used to be that marketing and sales meant jumping on airplanes to meet prospects and clients.
Many people didn't think twice about flying hundreds of miles to a meeting and returning the same day.
At one time, Andrew Deutsch was a hard-core road warrior.
He flew as much as 300,000 miles a year. Andrew visited a lot of places but eventually decided it was an unsustainable lifestyle.
Today, Andrew does most of its selling and from home via Zoom or virtual conferences.
On the Marketing Spark podcast, Andrew and I talk about the new age of sales and marketing, and how new in-person business activities could emerge post-COVID.
Marketing Spark (The B2B SaaS Marketing Podcast)