Marketing Tips for Photographers | The Tog Republic Podcast
261: Using YouTube to Elevate Your Photography Brand with Vanessa Joy
Mar 4, 2025
Vanessa Joy, a wedding, portrait, and corporate photographer known for her stunning visual storytelling and over 200K YouTube subscribers, shares insights on leveraging video content to elevate your photography brand. She discusses how to attract couples and boost your visibility through engaging videos. The conversation covers the challenges of growing a YouTube channel, strategies for balancing content creation with sponsorships, and the joys of hosting photography trips that foster community and adventure.
36:02
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Vanessa Joy emphasizes the need for photographers to create video content tailored to their specialties in order to improve visibility and connect with clients.
- She discusses the importance of brand partnerships and collaborations as more sustainable income sources than YouTube monetization for content creators.
Deep dives
The Evolution of a Wedding Photographer
Vanessa Joy highlights her journey as a wedding photographer, noting her transition into sports and corporate photography while still maintaining a focus on wedding shoots. She expresses her passion for helping other photographers build successful businesses, emphasizing that her experience in the industry has shaped her ability to guide others effectively. Over the course of her 20-year career, Vanessa has discovered that guiding new photographers toward their own paths is a fulfilling pursuit. This dual focus on her own photography and nurturing others showcases the multifaceted nature of her professional identity.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
