FreightWaves LIVE: An Events Podcast Global Trade Tech Keynote: Gene Seroka, executive director, Port of LA
With his workplace, the Port of Los Angeles, providing the backdrop, Gene Seroka kicked off American Shipper’s Global Trade Tech summit Wednesday by calling for “bold steps in the digital transformation of the maritime industry.”
“Today’s challenges have introduced widespread uncertainty, created erratic trade flow and further spotlighted the need to reassess strategies. Indeed we are in the midst of challenging times. This pandemic has wreaked havoc on economies around the globe,” said Seroka, executive director of the largest container port in the Western Hemisphere.
“We all must do whatever we can to fight it,” he said. “One way is to assure much-needed supplies are reaching the people that need them most. In March I was appointed by Los Angeles Mayor Eric Garcetti to be the city’s chief logistics officer concurrent with my duties here at the port. We quickly went to work, established Logistics Victory Los Angeles — or LOV LA — to marshal our city’s logistics and purchasing capabilities in an all-out effort to speed personal protective equipment to our medical and other front-line workers.
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