In 2008 Josy Paul started BBDO India from the backseat of his car. In 2016, he was named Creative Agency Head of The Year by the Indian Advertising Association. Josy is among the most influential people in Indian advertising - according to The Economic Times. Campaign Magazine awarded him Creative Person of the Year for India and South Asia multiple times. Josy and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for Whisper’s ‘Touch The Pickle’. They also won the Cannes Lion Gold in 2015, 2016 and 2017 for Ariel ‘Share The Load’ - ranked as the world’s most effective campaign by WARC twice in a row. In 2000, Josy set up the challenger agency ‘David’ for Ogilvy in India. It was the first David office in the network. To this day Josy has remained a challenger whose work has changed culture and built highly effective world famous brands.