How do you get more predictive and more foresight? You make GTM forecasting a part of your rituals.
And that's exactly what we discuss in todays episode
- (00:00) - Introduction
- (03:42) - How to use a GTM forecast
- (08:57) - Making it a ritual
- (14:47) - Next quarter
- (18:53) - Foresight in Marketing
- (24:32) - A different view into sales
- (29:20) - The forgotten child
