The Marketing Bestie Podcast with zoeunlimited trust me, I'm really pretty
Dec 4, 2025
Explore the fascinating rise and fall of influencer Mikayla as she navigates the murky waters of authenticity. Discover how her beauty brand made a staggering $1M in just eight minutes, despite controversies surrounding her persona. Dive into the branding traps that can ensnare creators, such as selling out and losing touch with their audience. The podcast also reveals the secrets behind successful product launches and why some brands thrive amid backlash. Tune in for insightful discussions on marketing authenticity and influencer culture!
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Brand Is How Others See You
- Zoe explains that a brand is perceived by your future client, boss, or partner rather than how you see yourself.
- She frames this episode as analyzing pop culture icons to extract marketing lessons you can apply to your career.
From Relatable Creator To Controversy
- Zoe traces Mikayla's rise from a laid-off small-town Massachusetts girl making relatable beauty TikToks to huge fame.
- She recounts how that relatable persona later cracked as allegations and staged content emerged.
When Selling Becomes Your Persona
- Zoe identifies the first branding trap as 'selling or selling out' where recommendations became a full-time persona.
- She shows how promoting products without authentic use eroded credibility.